Identity of the new transportation lines, Métropole de Lille

The project focuses on developing strategies, the definition of requirements and the design of identity markers furniture from the concepts we have set out in the White Paper of the MEL metropolitan network identity for the 4 new tram lines and BHNS.

This project seeks to reveal the diversity of spaces, ranging from dense residential neighborhoods to tertiary parks by highlighting the singularities of each place. Our studies aim to:

-   create an identity both spatial and material to this ambitious mobility project while taking into account the 22 municipalities crossed,

-   to tell the story of urban landscapes in a fragmented territory,

-   enable an emotional experience for users.